DLSU’re the one I love

My group and I actually had a hard time picking our final topic. We actually considered several ideas such as mental hospitals and commuting routes before settling in on this one. This topic was only laid on the table at the last minute. I guess this is the group’s buzzer beater.

Choosing a topic —it does not stop there. The real struggle is choosing the right stories to tell, things to feature, and outputs to do. It’s difficult to decide on these things because there are a lot to consider and one of which is time and the audience.

This is the group’s first time to do a major project that involves full-out publication on social media. We were only given approximately 2 weeks to do this and can we just say how 2 weeks is not enough to completely dissect and present the growth of DLSU. With that mind, we decided to focus on certain areas.

17498949_1046845845449237_5704910821834207482_n.pngCheck out our official FB page!
https://www.facebook.com/DLSUretheoneilove/

 

REASONS FOR THIS TOPIC???

  • Despite DLSU being the Lasallians’ second home, many of them (even us) still don’t know a lot of things about our community. 

  • Our topic is also very timely since DLSU is commemorating the feast day of our founder, St. John Baptist de La Salle.

    • He was a pioneer in founding training colleges for teachers, reform schools for delinquents, technical schools, and secondary schools for modern languages, arts, and sciences.

  • Our target audience not only consists of members of the DLSU community but also the outsiders.

    • We want them to know more about the university and its people in a deeper sense and not just the stereotypes that have been held against DLSU.

Basically, the group aims to achieve the following: 

  • Showcase the DLSU community from its structures down to its people.

  • Somehow give a glimpse of the growth institution undergone to our fellow Lasallians and people in the community (faculty, staff, etc.)

With this, we divided the project into 3 main parts:

  • DLSU buildings and structures

  • Lasallian culture: lingo, fashion, Happy T

  • Success story of the entrepreneurs behind The Sandwich Corner

THE PROCESS

We collected contacts and alumni that could provide the content for stories about DLSU’s past. We decided on initially 4 interviewees, but after an unfortunate incident (a.k.a. sudden explosion #Murphy’sLaw) with an SD card containing the interview, we were left with 2 people to feature.

These are:

Screen Shot 2017-04-08 at 11.02.40 PM

Screen Shot 2017-04-08 at 11.03.07 PM

After the interview with these alumni, we also followed the story behind the sandwich corner. These were ex-employees of the previous canteen in DLSU who banded together to start their own business on the campus.

Screen Shot 2017-04-08 at 11.04.07 PM[From left to right; Kuya Alex and Kuya JR]

OUR KPI #GOALS

  • 100 engagement for the major posts
  • 50,000 page reach
  • 1000 page likes/follow
  • 1000 post reach (per video)
  • 100 likes (per video)

In the end, we were able to accomplish (some even exceeded) our #goalz.
This was truly an achievement for the group despite having extreme technical and personal difficulties. #AllIsWell

STRATEGIES

Our main strategy was to post in DLSU groups such as DLSU profs to pick, DLSU 115, DLSU sophies, etc. These groups were a perfect place for our audience with profs to pick alone accounting for more than 20k members. Other than groups within the DLSU territory, we also shared them with FB groups that are somehow still appropriate for our target audience such as University Trade. This gives us a sure audience and a way to target them. The audience will also be the ones who will share the content once it engages them.

We also spread the page to our friends and personal groups on Facebook. We changed our Facebook profile pictures to draw attention to our page. We also ended posts with a question to encourage comments and shares.  Videos were also kept to be no longer than 3 minutes.

THE TOP VIDEOS

We had a problematic start with the page. We managed to collect around 200-300 likes by the first week since the launch but we’ve only published three posts. These were: a gif asking students their favorite spot in DLSU, a trivia vid on St. La Salle building and Henry Sy Sr. Hall. We were greatly delayed and this time we were still conducting interviews and creating the stories. We were struggling to reach 400 likes by the second week.

UNTIL…

Salvation was brought upon us in a form of a sandwich video and a cat video.
It wasn’t until these two particular videos went viral.

*cough* click on the photos to redirect you to the videos *cough*

Screen Shot 2017-04-08 at 11.24.36 PMBehind Sandwich Corner

Screen Shot 2017-04-08 at 11.24.28 PMArcher

These two videos quickly increased our amount of likes. Within three days, we gained around 600-700 likes, which launched us to meet our goal of 1000 likes/followers. They both have at least 30k views, which is much higher compared to any of our other posts. The closest post to these two is our major story on the buildings which only has 5.8k views.

People frequently tagged their friends in comments and shares in these videos. They had a strong sense of familiarity and nostalgia for the alumni who watched the videos. Some expressed surprise of about the sandwich people’s success while other reminisced on their memories buying from them.

MAJOR POSTS

On the other hand, the main posts on building and culture had much less in terms of views and engagement, but it still had a respectable outcome. The viral spreading of the two previous videos actually helped these stories have a higher viewership from the start since many have already started following the page. With 3-5K views and at least 150 engagements per posts, they still go above our KPI’s.

*cough* click on the photos to redirect you to the videos *cough*

Screen Shot 2017-04-08 at 11.28.41 PM#Flashback: DLSU Campus

Screen Shot 2017-04-08 at 11.29.01 PM#Flashback: DLSU Culture

DLSU BUILDINGS & STRUCTURES

The group wanted to start first with something concrete and simple —something that anyone, even people outside the university (literally and figuratively) can see.

We planned to focus on 3 main campus buildings that experienced the most changes, and these are St. La Salle Hall, Henry Sy Sr. Hall, and Br. Bloemen Hall. We also included in Agno which is the area just near DLSU that is also well known to the students.

 A. Teasers

  • First Post

    • Start of audience engagement

    • Casual question

    • Media Format: GIF

Caption:
Henry Sy Grounds? Perico’s? SJ Walk? Amphi?
What’s your favorite spot in DLSU?

Posted:
March 25, 2017 at 7:59pm

Stats: 

(As of April 8, 2017, 8:45 PM)

  • W T F (What The Fact)

    • Present fun and educational facts about the buildings

    • Attention grabber

    • Main caption

  • Threevia

    • A pun to attract the audience

    • 3 trivias per building

  • Media Format: short video

#1: St. La Salle Hall

Link: https://www.facebook.com/DLSUretheoneilove/videos/1049318961868592/

 Caption:
WTF# 1. What The Fact?
Think you know everything about ST. LA SALLE HALL?
#WagTayoFeeling #DLSU #Threevia

Posted:
March 29, 2017 at 8:31pm

Stats:

(As of April 8, 2017, 8:45 PM)

 #2: Henry Sy Sr. Hall

Link: https://www.facebook.com/DLSUretheoneilove/videos/1050066538460501/
 Caption:
WTF# 2. What The Fact? Where’s The Field?!?
Think you know everything about HENRY SY SR. HALL?
#WagTayoFeeling #DLSU #Threevia

 Posted:
March 30, 2017 at 8:34pm

 Stats:

 (As of April 8, 2017, 8:45 PM)

  • Agno

    • Famous food stalls in AGNO

    • Aside from being a teaser, it can also be a food guide for Lasallians

    • Media Format: GIF

Caption:
Don’t know where to eat with your barkada?
Saving up money for the term break?
Or just want to eat somewhere near campus?

Tell us which stall you got and which one’s your favorite!

Comment them down below!

 #FreeAGNOGuide

 Posted:
Apr 6, 2017 at 10:52pm

Stats:

 (As of April 8, 2017, 8:45 PM)

 B. #FlashbackFriday: DLSU Campus

  • Changes in structures: Henry Sy Sr. Hall, Animo Biz, St. La Salle Hall, and Yuchengco Auditorium

  • Interviews from 2 alumni

  • Media Format: Video

Link: https://www.facebook.com/DLSUretheoneilove/videos/1055769411223547/

 Caption:
GET A BLAST FROM THE PAST!

 Featuring some of the most recognizable structures of DLSU and how they used to appear way back when.

Got any more memories of how DLSU looked back then? Share and comment below!

#DLSU #FlashbackFriday

Posted:
April 7, 2017 at 2:00pm

Stats:

(As of April 8, 2017, 8:45 PM)

DLSU CULTURE

After tackling the buildings of DLSU, the group wanted to focus on 3 cultural aspects that can be found in the DLSU community that is something that brings the essence and entirety of the DLSU community. These are lingo, fashion and Happy T. 

 A. Teasers

  • Informational details were presented in an entertaining way

  • Controversial and viral issues were chosen for attention grabber

  • Media Format: Short Videos

Happy Thursday (Happy T)

Link: https://www.facebook.com/DLSUretheoneilove/videos/1054064284727393/

Caption:
Know any experts on Happy T? or are you an expert on Happy T?

Here’s a quick Happy Trivia on the old DLSU.

#DLSU #HappyT #Ubreak

Posted:
April 5, 2017 at 12:00pm

Stats:

(As of April 8, 2017, 9:00 PM)

 DLSU Dress Code

Link: https://www.facebook.com/DLSUretheoneilove/videos/1055349157932239/

Caption:
What? DLSU didn’t always have a dress code?

Here’s a quick look at the past!

#DLSU #Fashion #DressCode

Posted:
April 7, 2017 at 10:00am

Stats:

(As of April 8, 2017, 9:00 PM)

 B. #FlashbackFriday: DLSU Culture

  • Lasallian culture in the aspect of language, fashion trends, and practice of Happy T

  • Comparison of the culture of older generations with the present one

  • Interviews from 2 alumni

  • Media Format: Video

Link: https://www.facebook.com/DLSUretheoneilove/videos/1056053747861780/

Caption:
Deins? Stan Smiths? Happy T?

 Welcome to DLSU!
Learn more about our culture then and now!

Share and comment your thoughts down below!
Animo!

#DLSU #FlashbackFriday
Posted:
April 7, 2017 at 11:00pm

Stats: 

(As of April 8, 2017, 9:00 PM)

Personalities

Lastly, we want to offer a content that is both entertaining and inspiring. After talking about buildings and culture, we now want to focus on the people of the DLSU community. 

Since there are a lot of inspirational stories from members of the community, we decided to choose only one, who the people are familiar with and will captivate both their eyes and hearts which is the people at Sandwich Corner at Animo Biz or Br. Bloemen Hall that students over the years have tried and loved the food there.

 Plus! We also promoted 2 extra videos involving the DLSU cats that have been part of the DLSU community in the recent years!

A. Teaser

  • The faces of the entrepreneurs were revealed already in order to gather instant audience.

  • The business operation and the name of the business brand were presented as well.

  • Media Format: Short Video

Link: https://www.facebook.com/DLSUretheoneilove/videos/1054198241380664/

Caption:
Inside the campus and need a sandwich fix?
Then you’ve probably tried getting one from Animo Biz. 

Behind the yummy and juicy flavors are hardworking and diligent workers.
From employees to business owners? Well, we’ve got their story just for you.

Find out more about their story SOON!

Posted:
April 5, 2017 at 6:02pm

 Stats:

(As of April 8, 2017, 9:00 PM)

 B. The Sandwich Corner

  • Names of the successful entrepreneurs behind The Sandwich Corner were uncovered.

  • The success story of Kuya Lito, Jr, and Alex were compressed into a timeframe that is appropriate for the target audience.

  • Media Format: Video

Link: https://www.facebook.com/DLSUretheoneilove/videos/1054198241380664/

Caption:
Meet the people behind SANDWICH CORNER!

Before Animo Biz, they were just employees for the canteen.

Now, they’re running their own business that’s been continually serving sandwiches and footlongs to students and faculty of DLSU Manila.

Have you ever bought from their store? What’s your favorite on the menu? :)#DLSU #SandwichCorner #Taft #Food

Posted:
April 6, 2017 at 4:30pm

 Stats:

(As of April 8, 2017, 9:00 PM)

C. DLSU Cats

They were created to start a hype and increase the number of likers and followers of the page.

  • The filler contents served as the project breather — for amusement.

  • They were created to start a hype and increase the number of likers and followers of the page.

  • The chosen subjects were selected according to the interest of the audience

  • Media Format: Feature Videos

Archer: The Celebrity Cat of DLSU

Link: https://www.facebook.com/DLSUretheoneilove/videos/1055302284603593/

Caption:
Do you know this furball?

The little creature never fails to spread cuteness and happiness in the DLSU campus.

Meet the newest face of Taft!

Tag your fellow animal lovers! 

#Archer and #Animo

Posted:
April 6, 2017 at 10:42pm

 Stats:

(As of April 8, 2017, 9:00 PM)

DLSU Cats

Link: https://www.facebook.com/DLSUretheoneilove/videos/1055937361206752/

Caption:

FROM ARCHER TO HIS SQUAD…

Can’t get enough of the cats in DLSU?

Worry no more because we featured them just for you!

Which one is your favorite little furry baby?
Comment them below!

#DLSUcats #Meow

Posted:
April 7, 2017 at 8:45pm

Stats:

(As of April 8, 2017, 9:00 PM)

Conclusion

Overall, we were able to reach most of our KPI goals especially 1000 page likes/follows and 1000 post reach (per video) and almost 100 likes and engagements for each video. We experienced a huge sky rocket in our likes when the pub mats for The Sandwich Corner and the filler content on Archer was released.

Through the release of the 2 viral videos, our page was able to reach1134 likes and 1148 follows as of April 8, 2017 11:17 pm.

We think that the page boomed because we always shared our content on Facebook groups that the DLSU community is part of especially DLSU Profs To Pick that contains about 20,000+ members. We were also able to showcase these to the Lasallians through the feedback we got and even to outsiders who would comment in the videos. Another success for us was when a business owner actually contacted us to ask if we could feature their restaurant on our page because of the success we’ve been getting. We received business requests, cute comments and even non business requests for future stories.

We could also focus more on developing substantial content rather than pacute videos. Honestly, there could have been a potential to spin the cat video into a bigger story about DLSU’s culture of loving its “stray” cats. This is something that could be further developed into talking with the faculty and maintenance personnel that take care and feed of the cats. I feel like it’s something that could intrigue and inform the outside world about this part of the Lasallian life that’s not often seen. However, I see a purpose for these types of videos because they also greatly increased our likes/follow count. It is possible that these videos are also getting people exposed to our other stories and that these people might not have ever checked our page if it weren’t for the viral cat videos.

In the end, we managed to reach our goals and now we find ourselves with an audience that’s expecting more from us. We will still decide amongst ourselves how we will continue this project, or if we will at all. But personally, I see great potential for this simple page to evolve into a venue for Lasallians and non-lasallians to learn and share stories about our university. It could become a place to showcase stories with the goal of increasing the appreciation for our beloved university. I could see that DLSU’re the one I love was successful despite the shortcomings and the very crammed time.

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